|
The Art of Website Copywriting
Website copywriting is truly an art. It combines the talent of writing interesting, original content with the skill of seamlessly weaving keywords into your copy. In case you aren’t familiar with the importance of considering search engine optimization when copywriting for your website, here is a brief overview of the state of website copywriting today. Why Include Keywords In Your Copy? Did you notice that the title and introductory paragraph of this article included the phrase website copywriting three times? What about the fact that the words copywriting and website have appeared in this article 6 times each? If it wasn’t immediately apparent to you that I have been repeating myself, then good – I must be doing a fine job. Why would I be doing a thing like that? Because I want the people who use search engines, a whopping 92% of all web surfers, to find this page. Website copywriting today revolves around search engines’ ability to “read” web pages and rank them according to their relevancy for particular search terms. Approximately once a month, a search engine “spider” visits each page on your website and scans them to figure out what they’re about. Since this “spider” is not a human being, it is limited in its ability to understand the content of your website. Ultimately, its interpretation amounts to an output of phrases, each of which ranges from one to six words in length. This website would have an output that looks like this: Penn GroupWebsite Website Copy Website Copywriting Original website content Ghostwriter Technical writing Naturally, the output would be far more comprehensive than the basic list I have created. But the point is, the search engines deduce the theme of your site based on what you write about. If you are an elegant writer, you will naturally avoid repeating words in the same paragraph or section; however, that instinct will need to be ignored when copywriting for a website. How A Professional Website Copywriter Writes Repeating keyphrases is not the simple solution to being recognized for the search terms you want. Back when the internet was far less sophisticated, it used to be the case that writing the same phrase a hundred times on a page actually got you to the top of the search results. But no more; since that time, search algorithms have advanced, and it is far more difficult to “cheat’ the engines. To begin with, search engines understand that the content of the page will usually be expressed in the page’s title, meta keywords, meta descriptions, and introductory paragraph. In general, the copy that is higher up on the page will be considered more important than the copy that occupies the lower portion of the page. When a professional website copywriter goes to work on a page, he is thinking about how the search engine “spider” will view the page. A Note Of Caution For Do-It-Yourself Website Copywriters Search engines have specific countermeasures against spamming, so do not write your search phrases a hundred times on every page of your website. You are more likely to penalized or banned from search results than you are to rise in them. Also, please keep the obvious in mind: You are not just writing for the search engines. Copy that is perfect for search engines but unreadable to visitors is almost completely useless. Never forget the reason you are optimizing for a search phrase in the first place: to get people to find and read your website. If you alienate visitors with spammy copy, you are not going to make sales. What The Penn Group Can Do For You The Penn Group is a team of highly experienced, widely-educated professional copywriters. We have experts in virtually every field, and are comfortable researching not only the subject of your website, but the methods that will make your website copy most successful in search engine results. What makes the Penn Group unique is its dedication to this dual aspect of website copywriting: quality and search engine optimization. The majority of copywriting companies focus on either one aspect or the other; however, it is the harmony of both of these skills that makes a website successful. - For a more in-depth explanation of the website copywriting process, click here. For pricing details, click here. To inquire about our copywriting service, call
This article is available for reproduction under the condition that it is accompanied by a link to http://pegr.com/copywritingwebsitecontent.html directly below the title of the article with "ghost writer services" as the link text. |
|
|
Our writers have been published by the top houses in the world, including:
|
||
 Return To Homepage |
 Browse ArticlesAbout Ghostwriting and Publishing |
 Contact UsTo Discuss An Order |